Dear Mr. Arun Sarin

Rumor has it that PETA is filing a case against Vodafone for the exploitation of the pug in their recent TVC’s. [watch it]

Tweego has been complaining ever since he saw those ads. He has stopped running, playing “dog-foot-ball” with me and has started a campaign, “no barking day” on Sundays as he believes that his campaign will be noticed too and will get it’s due participation from various ‘dog owners‘ because he participated with enthusiasm on “No honking day” and “Mumbai-unplugged“. He fails to realize that even he is affected by these forms of pollution, but my words always fall on deaf ears!

Tweego is a stubborn dog and he has stopped wagging his tail. He no longer watches television or listens to the radio. That Vodafone ad and the jingle is always played on these two mediums and because of this sad plight we’ve been forced to join in. If we don’t then he sits in a corner and stares at us. Whenever I look at him, his eyes acts like a projector, continuously beaming that ad.

He can’t imagine how a dog could run with a sock in his mouth. The first time he saw it, he ran to the loo and jumped into the bath tub and demanded a bath, a bubbles bath.

Then, the dog running behind a bus! Damn the bus is too big for his size! Why is that pug running behind that bus with a tie in its mouth! Couldn’t he find a bone?
It later clicked me that they must have made that pug run a zillion times due to re-takes. I didn’t mention that because I can’t imagine what he could have done. Probably would have paid you a visit!

It’s sad seeing him like this. He’s too quiet to be a dog.

And because of this, I humbly request, please, please take the necessary permissions from Tweego the next time you make such ads. Don’t take permissions from a Man or any organization; he/they won’t understand the emotions of a dog. Tweego does, ask him. Otherwise, you’ll, probably witness the Dog form of ‘satyagraha‘ and ‘every day, a new campaign‘.

I sincerely hope that you will take the necessary steps to sort this issue out,

or else ….

Watch the Ad: on YouTube