The whole range of activities, ranging from the overall strategy to the closing of the sale? That’s marketing.
Marketing includes a whole gamut of activities – conducting market research to determine what products or services the consumers want, producing a product with the appropriate features and quality, pricing the product accordingly, and then promotion of the product, through promotion tactics, like advertising, public relations, direct marketing, and of course, sales. These tactics make up the marketing mix.
Popular Marketing Quotes:
“You may have the necessary academic qualifications, but if you can’t save your life, then the best degree may be of little worth.”
“First serve, then deserve”
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One response to “What is Marketing, Advertising, Promotions, Public Relations and Sales ?”
Found another interesting definition at http://kchha.blogspot.com/
A Professor at one of the IIM’s (INDIA) was explaining marketing concepts to the Students:-
1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing
2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich, Marry him.” – That’s Advertising
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” – That’s Telemarketing
4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:”By the way, I’m rich. Will you marry me?” – That’s Public Relations
5. You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry! me?” – That’s Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. -That’s Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – That’s demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him – That’s competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. That’s restriction for entering new markets!!!!!!!!!!!!
10. You see a gorgeous girl at a party. You go up to her and ask her email address: and same day you write her email message saying”I’m rich, Marry me!”. That’s web marketing